Florencia Franceschetti, known professionally as Flor Frances, is a journalist and radio host based in Miami, Florida. With a career spanning over 15 years, she has contributed to various publications including Miami New Times, Bandcamp Daily, and Artburst. Franceschetti is also the founder of Too Much Love Magazine, and Raygun Agency, a marketing company. Franceschetti's work centers on documenting and promoting cultural and artistic expressions within the alternative music and art communities.