Jiwon‘s “so in love wth u” is a pop confection filled with danceable beats and a touch of internal conflict. The song bounces between hauntingly emotive melodies and sections infused with a future bass danceable energy, keeping the listener engaged throughout.

Born and raised in New York City, Jiwon Lee Simpkins, known professionally as Jiwon, was exposed to a vast musical landscape from a young age. His father introduced him to the introspective storytelling of The Clash, The Smiths, Joy Division, and Elvis Costello, while his mother instilled a disciplined approach to music education. This duality is evident in Jiwon’s artistic composition. He can craft a catchy pop hook while hinting at a deeper understanding of songwriting tradition.

Jiwon’s mastery of classical piano, cello, bass guitar, and drums speaks to his dedication to music theory and technical proficiency. However, he had a turning point where music transformed from obligation to a personal outlet for uninhibited expression. This internal struggle—the clash between technical expertise and raw emotion—might be the very essence of “so in love wth u.”

Jiwon’s intention with this song was twofold: to write a love letter to the enchanting, nostalgic feel of 80s diner pop and to celebrate love songs by crafting his own heartfelt love song using his lyrics. The words in the song paint a picture of unrequited affection. Jiwon sings of being deeply in love but doubts their suitability as a partner. The refrain, “I’m so in love with you / But I don’t think I’m right for you…” perfectly encapsulates this push-and-pull. With uncomplicated lyrics, he turns the song into a relatable sentiment.  

However, the song’s strength lies in its ability to capture the essence of 80s diner pop while showcasing Jiwon’s unique perspective. It’s more than just a nostalgic throwback; it’s a sign of an artist comfortable playing with different styles and eras. His versatile voice, along with the raw percussion, unique production, and catchy melody, create a song that will make you play on repeat.

With his artistic versatility, Jiwon immerses his listeners in an emotional, but fun soundscape in “so in love wth u.” It’s a song that wears its influences proudly while showcasing Jiwon’s distinct voice. Whether you’re a fan of 80s pop or simply crave an infectious melody, “so in love wth u” is a guaranteed mood booster. Jiwon’s ability to blend catchy hooks with introspective themes positions him as an artist to watch, blurring genre lines and creating music that resonates on multiple levels.