Rock is alive and well, and Ari Welkom is here to represent the true spirit of the genre with his unapologetic single “Power.” Using the name AVATARI to launch his solo career, Ari is a multifaceted artist who dominates the realms of acting, music, and songwriting with ease. Having spent several years as a frontman for bands from LA, Ari has made a name for himself by touring nationally and playing at prestigious festivals like SXSW, Outside Lands, Bonnaroo, and many others. His energetic performances and raw talent have captivated audiences across the country, solidifying his position as a seasoned musician. Moreover, his songs have been featured in popular shows like “Startup” on Netflix and “Absentia” on Amazon, further cementing his influence in the industry. Notably, AVATARI‘s debut single, “Legacy,” was even chosen for Rolls-Royce’s Ghost ad campaign. His ability to seamlessly blend artistry and commercial appeal is proof of his talent and versatility.

During the pandemic, AVATARI devoted himself to honing a sound that would be the ultimate reflection of his musical expression. Drawing inspiration from influential artists such as Imagine Dragons, Twenty One Pilots, and X Ambassadors, his latest release, “Power,” is an impressive culmination of his creative journey. The alt-rock tune is deeply personal and powerful, evoking a soulful and anthemic atmosphere. With strong hooks that immediately grab your attention, the lyrics exude the edginess that is synonymous with rock and roll. The guitars take center stage, as they should in any rock song, complementing his incredible vocals. The result is a captivating package that demands a place in your playlist.

“Power is a song about breaking free from the cages that society and the world and (mainly) our minds keep us in. It’s about believing deep down that you can do anything you set your mind to and that no dream is too big or outlandish. And it’s about feeling that epic visceral unlimited source of power that runs through and connects each and every one of us. I dropped it at the beginning of the year to empower my fans and everyone else to have (and to give) the very best year of their lives.” – Ari Welkom

With the release of  “Power,” AVATARI has showcased his ability to create a modern rock anthem effortlessly blending classic rock elements with a contemporary twist. If you’re searching for a track that embodies the essence of rock and roll, this song was made for you. Its unabashed and powerful sound, combined with its edginess and anthemic qualities, make it a must-have addition to any rock playlist.

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